{"id":292,"date":"2026-08-31T15:02:46","date_gmt":"2026-08-31T15:02:46","guid":{"rendered":"https:\/\/intiliterapustaka.com\/?post_type=book&#038;p=292"},"modified":"2026-08-31T15:02:46","modified_gmt":"2026-08-31T15:02:46","slug":"buku-ajar-marketing-management-untuk-perguruan-tinggi","status":"publish","type":"book","link":"https:\/\/intiliterapustaka.com\/?book=buku-ajar-marketing-management-untuk-perguruan-tinggi","title":{"rendered":"BUKU AJAR  MARKETING MANAGEMENT UNTUK PERGURUAN TINGGI"},"content":{"rendered":"<p>Judul:<br \/>\n<strong>BUKU AJAR <\/strong><strong>MARKETING MANAGEMENT UNTUK PERGURUAN TINGGI<\/p>\n<p><\/strong>Penulis:<br \/>\n<strong>Dr. Gunawan, S.E, M.Si.<br \/>\n<\/strong><strong>Muh. Fadhel G. Bata Ilyas, S.M., M.M.<\/p>\n<p><\/strong>Sinopsis:<br \/>\nPerubahan lingkungan bisnis yang berlangsung semakin cepat telah menjadikan pemasaran sebagai salah satu fungsi strategis dalam organisasi. Perkembangan teknologi digital, perubahan perilaku konsumen, meningkatnya persaingan, serta munculnya berbagai model bisnis baru menuntut organisasi untuk tidak hanya mampu menawarkan produk dan jasa, tetapi juga memahami kebutuhan pasar, menciptakan nilai, membangun hubungan dengan pelanggan, serta mempertahankan keunggulan kompetitif. Oleh karena itu, pemahaman mengenai <em>marketing management<\/em> menjadi penting bagi mahasiswa sebagai bekal akademik sekaligus kompetensi yang dapat diterapkan dalam dunia kerja dan kewirausahaan.<\/p>\n<p>ISBN: Proses<\/p>\n<p><strong><\/p>\n<p><\/strong><\/p>\n<p><strong><\/p>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judul: BUKU AJAR MARKETING MANAGEMENT UNTUK PERGURUAN TINGGI Penulis: Dr. Gunawan, S.E, M.Si. Muh. Fadhel G. Bata Ilyas, S.M., M.M. Sinopsis: Perubahan lingkungan bisnis yang berlangsung semakin cepat telah menjadikan pemasaran sebagai salah satu fungsi strategis dalam organisasi. Perkembangan teknologi digital, perubahan perilaku konsumen, meningkatnya persaingan, serta munculnya berbagai model bisnis baru menuntut organisasi untuk [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":293,"parent":0,"template":"","book-category":[],"book-series":[],"book-author":[],"book-publisher":[],"class_list":["post-292","book","type-book","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/book\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/book"}],"about":[{"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/types\/book"}],"author":[{"embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/book\/292\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/book\/292\/revisions\/294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=\/wp\/v2\/media\/293"}],"wp:attachment":[{"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=292"}],"wp:term":[{"taxonomy":"book-category","embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbook-category&post=292"},{"taxonomy":"book-series","embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbook-series&post=292"},{"taxonomy":"book-author","embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbook-author&post=292"},{"taxonomy":"book-publisher","embeddable":true,"href":"https:\/\/intiliterapustaka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbook-publisher&post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}